Through the product definition stage, we will learn in great detail about the business, or organisation.
We will work with each other to define what your brand is and what product is on offer.
The Users are considered through the use of user profiling, user mapping, user requirements and user persona storyboards.
The business’ or organisation’s goals, are considered through the use of focus groups and discussions with stakeholders.
A Competitive Audit will focus the attention on competition. Analysing competitor print, digital and social marketing material.
A Value Proposition will allow the project to focus on the areas of the business or Organisation that will push the brand further.
A document will be drawn up to be used throughout the project as a guide book. The brief will force a focus on the core goals of the project, reducing scope creep and allowing the designers to flourish within the constraints.