Strategy is important from the outset because it articulates the brand, guiding principles, and long-term vision of an organisation. The strategy underpinning a UX project will shape the goals of the project—what the organisation is hoping to achieve with the project, how its success should be measured, and what priority it should have in the grand scheme of things.
PROCESS
This process is a guide to how I work. My process is developed around Agile and Lean methods, so don't be deceived by the waterfall list, as these only provide a framework.